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Action Steps

Economics

Maximize economic competitiveness and return on investment by creating more attractive walkable and bikable communities through additional NCDOT, public, and private funding.

ID Recommended Action Step Idea Lead Agency Agency Partner(s) Chapter Ref.
EC1 Promote walking and bicycling as an amenity in North Carolina by featuring such exemplary facilities as the state bicycle route system, East Coast Greenway, Mountains-to-Sea Trail, and the Carolina Thread Trail. NC Chambers of Commerce, Visitor Bureaus Local governments, NCDOT-DBPT
EC2 Enhance VisitNC.com state tourism website and Dept. of Commerce website to include information about quality-of-life measures (such as access to transit, greenways, etc.). Department of Commerce
EC3 Adopt high-priority performance measures described in Chapter 8. Department of Commerce NCDOT-DBPT 8
EC4 Provide modern, innovative means of sharing information and mapping on regional trails through Internet, smartphone, etc (Good example is Carolina Thread Trail website). NCDOT-DBPT
EC5 Develop study of real estate values in walkable and bikable communities in North Carolina. Department of Commerce
EC6 Track jobs created or related to walking/biking projects and activity. Department of Commerce
EC7 Track businesses locating in NC at least partially due to quality of life, walking/biking/trail amenities. Department of Commerce
EC8 Track visitors coming to North Carolina at least partially to walk or bicycle. Department of Commerce
EC9 Track economic impact of walking and biking events. Department of Commerce
EC10 Track retail sales in areas where walking and biking facilities are added. Department of Commerce
EC11 Calculate walk/bike scores across NC and make the connection to real estate values, jobs, and tourism. Department of Commerce
EC12 Develop additonal walking and bicycling events such as races, fundraisers, etc. Local governments, Chambers of Commerce BikeWalkNC, advocacy groups
EC13 Educate developers of the economic benefits of walkability and bikability. NCDOT-DBPT BikeWalkNC, advocacy groups
EC14 Maintain database of developers/developments that incorporate walkability and bikability as key features. Highlight those developments on website (like Briar Chapel). Department of Commerce
EC15 Develop study of real estate values in walkable and bikable communities in North Carolina. Department of Commerce
EC16 Maintain and establish new education, encouragement, and enforcement programs recommended in Chapter 7. NCDOT-DBPT 7
Economics: Main Street's Program
EC17 Establish the Main Street Program as a collaboration, involving NCDOT more thoroughly in future projects to address Complete Streets transportation elements of the project. Department of Commerce NCDOT-DBPT 3
EC18 The Department of Commerce should continue partnering with state agencies (through interagency collaboration) along with local health departments and walking/biking groups as part of the Main Street Program. Department of Commerce Healthy Environments Collaborative 3
EC19 The Department of Commerce should update their design element of the Main Street Program to include language about "Complete Streets." Department of Commerce 3
EC20 NCDOT should communicate with and provide educational opportunities for Department of Commerce staff regarding Complete Streets and its health and economic benefits. NCDOT-DBPT Department of Commerce 3
Economics: NC STEP Program
EC21 Incorporate technical workshops and training sessions on integrating bicycle and pedestrian accommodations into a town's transportation network into the training element of STEP. 3
EC22 Incorporate an NCDOT presence in the coaching phase of STEP. This DOT partnership will educate towns about the far-reaching benefits and relatively low costs of bike/ped projects and programs, citing the striking economic benefits noted in other rural regions of North Carolina. 3
EC23 Identify grant opportunities specifically for the planning and implementation of Complete Streets to jump start the revitalization of Main Street. 3
DBPT – Division of Bicycle and Pedestrian Transportation; HSRC – Highway Safety Research Center; ITRE – Institute for Transportation Research and Education; MPO – Metropolitan Planning Organization; RPO – Rural Planning Organization; FHWA – Federal Highway Administration; HSIP – Highway Safety Improvement Program; HEC – Healthy Environments Collaborative; DHHS – Department of Health and Human Services; SRTS – Safe Routes to School; DPI – Department of Public Instruction; STEP – Small Towns Economic Prosperity Program; CTP – Comprehensive Transportation Plan; DENR – Department of Environment and Natural Resources; ADA – Americans with Disabilities Act; PROWAG – Public Rights-of-Way Accessibility Guidelines
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